BigCommerce is one of those online store builders you’ll hear about over and over again in your search for a great ecommerce platform. As a leading solution for both startups and more established companies, BigCommerce powers more than 90,000 stores across 65 countries.
In other words, it’s very popular. And there’s good reason it’s the cool kid of selling platforms!
Here, we’ll dive into the reasons so many merchants love the platform, and we’ll highlight how merchants can optimize the post-purchase experience by pairing BigCommerce with Route package tracking software.
What Is BigCommerce?
If you want to sell stuff online, BigCommerce is a tool that helps you create a website that does just that—sell stuff.
Since its establishment in 2009, BigCommerce has grown to be one of the top four ecommerce platforms for merchants and retailers around the globe. The company was originally founded in Austin, Texas by Eddie Machaalani and Mitchell Harper, and it now has additional offices in San Francisco and Sydney.
BigCommerce clients include well-known, enterprise-level brands like Martha Stewart and Toyota, along with small startup stores. The range of merchants using the platform is a testament to its scalability, flexibility, and user-friendliness. Its headless ecommerce approach makes updates to products or imagery easy for your team—even if your team is just you. No matter the size of the company or years in business, BigCommerce offers advanced, integrated features like online store creation, hosting, search engine optimization, and website security.
Reasons Merchants Love BigCommerce
Many merchants turn to BigCommerce because it’s an all-in-one solution that makes it easy to scale. Startup companies can kick off their growth with a pre-built site template, which can be set up in just a few minutes using a drag-and-drop tool—no coding required.
Despite its starter-friendly toolset and functionality, ecommerce stores built with BigCommerce don’t look like they were built by an amateur. This means that even one-person brands and creators can build websites that hang with the big dogs in the ecommerce world.
BigCommerce comes with all the tools needed to manage shipping and payments, marketing, and point-of-sale (POS) operations. It also offers 99.99% uptime and a single dashboard for managing product listings. And as companies grow, they can add third-party apps to increase functionality, such as integrations for accounting and taxes, analytics, CRM, and more.
Essentially, it's an incredibly user-friendly option for entrepreneurs and brands that:
- Have big goals and scaling dreams.
- Don't want to outsource web builds or site management to an agency.
- Crave the autonomy of a platform that they can customize to their needs.
Why Route is the Best Package Tracking Software for BigCommerce Stores
BigCommerce certainly streamlines the process of establishing and running an online store. But the most successful ecommerce brands know there’s more to operating a business than a good-looking website that’s easy to click around.
Today’s consumers expect to be delighted. They expect to be supported. They expect to be wowed. While someone may be on your site for a product, they expect an experience. Crafting the ultimate customer experience that goes above and beyond the basics. They want proactive, engaging customer service every step of their buying journey. Sounds a little, well, needy—right? So how can BigCommerce users meet these ever-growing demands beyond the website?
It’s simple: Route. A package tracking software that enhances the brand-customer relationship like never before.
Here are a few reasons why Route is the ultimate tracking tool for BigCommerce stores.
Optimize Your BigCommerce Store with Route
BigCommerce is a solid ecommerce platform for brands looking for all-in-one functionality that allows them to scale quickly. But we’ll be real with you: packing tracking software is quickly becoming a non-negotiable for ecommerce brands that aim to build a loyal customer base.
Add Route to your BigCommerce store today to start engaging with customers directly throughout their buying journey, boost loyalty, and increase net profits.
